Loyalty cards have been around for many years, providing customers with the opportunity to benefit from their shopping habits, while motivating greater sales for companies. However, as the importance of customer experience advances, we’re now living in a world where without promoting loyalty cards, small businesses will stand out, but for the worst.
Think Tesco club cards, Starbucks loyalty cards and even Boots points schemes; each have been successful by making their customer and the complete shopping experience they receive a priority. Rewarding customers can go a long way, greatly benefiting businesses if done correctly.
With this in mind, if you are a small business, and fail to offer incentives to your customers, it’s time to consider loyalty cards. See the key benefits of loyalty cards for businesses and their functions, along with our cost-effective designs here at PSC Systems.
The Key Benefits of Promoting Loyalty Cards
From engaging existing customers to attracting new sales, there are many benefits of using loyalty cards for businesses. See the key advantages you could experience by investing into your marketing strategies and considering your customers experience today…
The Ability to Develop Long-Term Relationships With Customers
One of the hardest things to do in business is maintain long-term relationships with customers. After-all, the market is heavily saturated with businesses just like yours. However, by providing customers with a reason to shop with you, this will develop customer loyalty, influencing repeat business. Not only will this benefit your bank balance, it will help build up a positive reflection of your offering.
If done with your customers best interest at heart, this will go down well, making your customers feel valued.
Additionally, customers who feel valued will stay loyal to brands, along with recommending their services/products. Keep this in mind when utilising loyalty cards.
Attract New Customers
Alongside rewarding your existing customers, incorporating loyalty cards into your marketing processes will help to attract new customers. Nowadays, customers believe that benefits should be linked to their buying behaviour. With this said, promoting rewards which resonate with your buyer persona will increase motivation to select your product or service over a competitor. This will serve you very well no matter your businesses size.
Provide Incentives for Customers
Now we all love a sale, a discount code or a free service now and again. With this in mind, by providing rewards for customers, you’ll present an incentive to purchase. Having the knowledge that X amount of reward points will result in a discount or freebie will encourage customers, increasing sales for you.
This is an effective way to ensure sales will remain steady across quieter shopping months.
Make The Customer Experience A Priority
Every single touchpoint your customer has with your business will result in a complete experience. Therefore, it is important to make it a positive one to encourage repeat purchases. Although the customer experience will be unique for each industry/business, ensuring that customers feel valued throughout each touchpoint will organically develop an element of loyalty.
Loyalty cards can continue to make customers feel appreciated for their consistent support and purchases. A key pointer is to provide smaller but regular rewards for customers, rather than long-term benefits, as today’s customer has changed; hoping for efficient, regular benefits.
Promote Brand Advocacy
Alongside the online world, word of mouth marketing can transform your businesses potential. Negative associations can damage your brand image. Yet positive recommendations can and will influence greater custom, with the potential to lead to loyalty.
By providing customers with positive rewards to talk about, this will reach their immediate network, resulting in advanced awareness. Something as small as loyalty cards can influence this positive association.
Build Visibility Around Your Brand
Who doesn’t want to build the visibility of their businesses offering? By providing visible, tangible loyalty cards, exposure of your branding will increase, with the potential to lead to positive WOM marketing.
Each small step you can make to increase awareness of your business will add up to create a larger attraction campaign. This paired with clever online marketing techniques could boost your number of engaged customers.
Why Loyalty Cards Work Great for Small Businesses
Small businesses sometimes feel overshadowed by larger brands. However, by utilising the likes of loyalty cards, this could differentiate your offering, while building a strong community of loyal customers.
For smaller businesses or start-ups, the quality of customers carries great importance. Although large scale campaigns will increase awareness, within early stages of business development, conversion rates will still be low. However, by pushing out a reward scheme, reflecting your ideal customers values, greater relationships are likely to form, resulting in loyalty.
Even if your business does develop and makes it big, it is likely that these customers, who’ve felt valued throughout the years will remain loyal.
If you’re looking to benefit from the above, consider our loyalty cards here at PSC Systems.
Our Loyalty Cards Here at PSC Systems
Here at PSC Systems, we are market leading manufacturers, designers and suppliers of loyalty cards. We fully understand their importance for businesses, and how they can build up a strong group of trusty customers.
With this in mind, we can help you create a personalised loyalty card to fulfil the needs of your customers, while ensuring your brand image is consistent.
Benefit from offering rewards and incentives to your loyal customers, while attracting new custom and visibility by making the most of this alternative marketing strategy. Our loyalty cards carry great value for money, along with our reliable stock management service to ensure you’re also benefiting from this investment.
Get in touch with our team today to discuss your personalised loyalty cards. Reap the benefits of an under-utilised strategy by many businesses. Loyalty cards for businesses can transform image, potential and future success. Ensure your businesses future is positive by considering your customers experience and feelings. Start the design of your own loyalty cards today with our PSC Systems team.
Posted on Wednesday, July 31st, 2019 at 1:10 pm in Latest News.