You may feel like you have everything prepared for your new mailing campaign. A lot of effort has gone into making those business ideas practical. Hours have been spent poring over market trends, consumer habits and customer research before a campaign is identified. Once it’s designed and an effective distribution strategy is established, you may begin to wonder how you’re going to fulfil it.
It may seem like the most straightforward stage at the beginning of your campaign, but actually getting your business to your potential new customers can be more difficult than you think. How do you produce high-quality mail pieces, and what printing solutions are you going to use? What’s the most cost-effective method of distribution for your mail marketing campaign? If you’re a few stages behind all of this, then you may even be wondering, what is mail fulfilment services?
In this article we’re going to explore mail fulfilment services and explain why PSC Systems can be the difference between success and failure. We have a specialist mail fulfilment services team who are dedicated to ensuring that we provide a service you can rely on. We’re proud of our reputation for accuracy and quality, and we believe that our in-house mailing and production techniques are second to none in the United Kingdom.
Let’s have a look at how we can get your campaign over the line and help you impress potential new customers.
What Are Mail Fulfilment Services?
Direct mail fulfilment is the final stage of your marketing campaign. For that reason, many will argue that it is the most important stage of many mailing campaigns. Fulfilment is the process of taking the printed materials and stationery and preparing it so that it is ready to be mailed as a packaged item.
There are countless different ways to package your campaign and get that information to your client. It’s a complex process and that’s why we have a dedicated team to provide that service. Many companies feel that their time is better spent outsourcing mail fulfilment to a specialist company. That’s where we come in. Instead of stretching your own resources, trust our experience and know-how. Tasking us with your fulfilment process could be the difference between a professional-looking mail campaign arriving at a customer’s door, or amateur mail pieces not arriving at all.
Mail Fulfilment Preparation
The old saying goes ‘fail to prepare and prepare to fail.’ This is especially true with mail fulfilment. There are many stages to the mailing procedure, some of which might surprise you. An awful lot of work has to be done to prepare a mail fulfilment project. Some of these things may seem like tiny, monotonous details, but they all play a crucial role in running your campaign as effectively as possible. Let’s have a look at the most important ones, and explain why you’ll want to trust the specialists.
Firstly, you’ll need to make sure that you have the physical capacity to print the entirety of your campaign. Leaflets, brochures and magazines are just a few of the direct mail pieces that form the foundation of many campaigns. Are you able to access the resources you need to print these? Do you have a printing solution?
Secondly, are the materials required for packaging available? Do you have the envelopes, inserts and packaging materials needed to distribute your mail marketing? Mail fulfilment requires a lot of management and planning, and our experienced team have years of experience. We make sure that with every marketing campaign there are no delays due to a lack of resources or issues with printing solutions.
Another key stage is collecting and issuing the address information. Not only does this need to be highly accurate, but it also needs to be sorted into the most functional order. We identify the sorting techniques which ensure a high-speed delivery process.
Direct Mail Fulfilment & Automation
Every mail marketing project is different and we recognise that with the range of mail fulfilment services that we offer. We handle each case individually and apply what we believe is the best packaging process. That being said, many of the stages in our fulfilment process make use of automation.
Firstly, automation is extremely important when it comes to collating our packages efficiently. Several different inserts are sorted and packaged at a high speed and could include anything from adverts to promotions alongside your mail campaign. Our automated mechanisms are also particularly useful when it comes to folding the content properly. Our fulfilment services ensure that the correct size of the envelope is chosen to keep your costs as low as possible. We aim to use our materials in a responsible way and target carbon neutral practice.
Any other order-specific details like wrapping, envelope sealing and poly-wrapping are carried out on our automated production line. Once the high-quality package has been produced, it’s arranged into easy-to-handle bundles and ready for the Royal Mail to collect.
PSC Systems Fulfilment Services
At PSC Systems we provide mail fulfilment services that work. Our experienced team know how to take your ideas and get them in to fully produced, ready-to-go mail campaigns quickly. We have an outstanding reputation for accuracy and reliability for a reason.
Why overwork your team by trying to take on mail fulfilment by yourself? Do you have each stage planned? Do you have the automation to handle your demands? Are your printing and mailing solutions as easy to access as ours? Don’t make a costly mistake right at the end of your mail campaign. Get in touch with our PSC Systems mailing house and you’re guaranteed a far better solution for dependability, high quality and high speed throughout.
Call our team today on 0151 346 1640 and we’ll be happy to provide you with a free quote. Otherwise, fill in the contact form at the bottom of this page. You can click the ‘Request a Callback’ option and a dedicated team member will speak to you today about your mail fulfilment options.
Posted on Thursday, August 29th, 2019 at 11:25 am in Latest News.