Whether you’re a new entrepreneur stepping into the market for the first time, or a renowned businessman seeking to expand your enterprise, there’s quite a lot you need to do to realize growth in your business. In most cases, we fix our eyes on the main business drivers such as capital, but the tiny elements that frequently go unnoticed have an impact on the overall growth of a business. For instance, how are you planning to let people know about your business? Is it through television or social media advertisement?
Irrespective of the chosen mode of advertisement, entrepreneurs will always go for a cost-effective option. Nobody wants to spend a fortune on this. The rule is, maximizing gains while minimizing costs. As part of your business campaign, you may want to communicate your brand to give your business a professional image. You can achieve this through a business card. This small card contains vital information about your company, and it summarises all that you need your customers to know. As such, it should be as appealing as possible.
With so many business cards designs around, choosing one may not be easy. However, apart from design, something else to consider would be the material used for the business card. Here, you only have two options to choose from; either a plastic business card or a paper business card. If you want something fairly cheap, paper cards would do. But if you want something long-lasting at an extra cost, plastic business cards would be the best option.
Both plastic and paper cards have their pros and cons, so we can’t end the comparison plastic business cards vs paper business cards at “paper cards are better than plastic cards” or vice versa. Whether you go for paper cards or the plastic option, the goal is always one – to give your business a professional image. Therefore, depending on your budget and business needs, you can go for either option. Even so, ensure the business card you choose leaves a lasting impression with your clients. Remember, this is also part of marketing, so you must get it right.
Plastic Business Cards
Plastic cards are fast gaining popularity in the business world for their durability. Most plastic business cards are resistant to water and any form of wear and tear. Unlike paper cards, these cards aren’t limited when it comes to design. They come in different shapes and colours, and, so, you can always get one customized to your business needs. Compared to the printing of paper cards, plastic business card printing is a bit costly, though due to their durability, it’s worth spending the extra amount. Additionally, plastic cards aren’t common in today’s regular course of business, so you’re sure to impress anyone who receives these cards.
Benefits of plastic cards
Durability: Plastic cards are built to last. They can withstand bends and a few drops of water. If you need a business card that your customers can keep for the longest time, then go plastic. For even better durability, you can opt for heavy plastic business cards. They give a better sense of quality and prestige.
Flexibility: Plastic cards come in a wide variety of designs, shapes, and colours. You can easily tailor them around your needs to get the full functionality you’re looking for. If you choose plastic business cards, you can opt for a spot UV coating. It’s a way of giving your business card a more distinctive look. Moreover, during plastic business card printing, you can have your company logo inscribed on the card with some beautiful writings that give a brief description.
Create a Unique First Impression: In business, first impression matters. It’s what determines whether you’ll get a customer walking into your premises or not. A business card tells more about your company, and your customers rely on what they get from it. As such, it should be as appealing as possible. Plastic business cards come in unique styles and colours, and you’re sure to wow anyone who receives them.
Paper cards have been in use for the longest time, and, even though plastic cards are slowly replacing them, to most people they’re still a treasure. While they aren’t as durable as their counterparts, they give you endless shapes, edges, textures, and colours to choose from. Again, they’re fairly cheaper than plastic cards. Therefore, if you’re looking for an affordable way to give your business a professional image, a paper business card would do.
Benefits of Paper Cards
Enhanced thickness: With paper cards, you have the opportunity to get a much thicker card. The luxurious feel of a thick card is undeniable, and this highlights your standards and brand. Again, by enhancing the thickness of your paper business card, you make it more durable.
A Variety of Textures: Paper cards give you the option to choose from a wide variety of finishes. Whether you want a silky smooth matte finish or a thick glossy finish, there’s always something for you. Moreover, you’re not limited when it comes to textures. Compared to plastic cards, paper cards come in a variety of rich textures. Some of the unique paper cards available include raised foil, velvet laminated, and soft-touch cards. These cards look fantastic and feel very rich. You won’t go wrong with any.
A Variety of Shapes: Paper cards come in a wide range of shapes and designs. We have options such as die-cut business cards which make a lasting impression. They come in various shapes and you’ve got the opportunity to change the shape of your card to capture more attention. You can always get the size and shape that highlight the product or services that your business offers.
Plastic business cards vs paper business cards. Which option should you go for? As we’ve highlighted above, both plastic and paper cards offer a list of benefits. The type of business card you choose depends on your business needs. For instance, if you’re looking for something cheap but still attractive, a paper business card would be the best option. However, if you want something durable at a cost, go for plastic business cards. Whether you go plastic or the paper way, you have the opportunity to give your business a professional image.
Posted on Friday, October 25th, 2019 at 4:30 pm in Latest News.