In recent times, people have conflated marketing with social media. The latter is a tool of the former, not a like-for-like synonym. Digital presence and online brand awareness are valuable components of a marketing campaign, but they are not the marketing campaign itself. Hardcopy marketing is still very profitable for many organisations, so selecting a high-quality printing service is essential.
When launching a startup or attempting to rebrand a business, people spend hours designing avatars and optimising social media bios. Printed products are often overlooked, but they remain a high effective way of engaging with a potential customer. Eye-catching business cards, for example, still prove valuable at client meetings and network events. Partnering with the right print service is therefore essential in your efforts to convert connections into clients.
Print is the most impactful form of marketing and branding
As newspapers migrate online, and as novels become e-books, the prevailing trend seems to favour digital communication rather than more traditional approaches. However, far from making print a pointless inefficiency, such a theme actually creates tremendous opportunities for a firm that finds the right printing service with a proven record of excellence.
As people become more accustomed to digital marketing and ecommerce advertising, the effect of high-quality printed products is more profound. The endless stream of frustrating popups and annoying ads can lead to fatigue among consumers, diluting the impact of such marketing techniques, which are also increasingly expensive.
Introducing a glossy brochure can be extremely beneficial in such a fractured market. People do not necessarily expect to receive such physical manifestations of a business anymore, and the added personal touch can be a difference-maker when compared with competitors who neglect printed materials. This enhances your marketing efforts, bringing them into the real world, while creating a tangible footprint of your brand.
Printing brings a brand to life. It makes the computer-generated image spring to life, and it builds a legacy of improved visibility. To ignore those exceptional benefits is to neglect a wealth of business development opportunities.
Print specialists add huge value to businesses
Some companies attempt to manage their own branding and printing efforts in-house, but the quality is rarely sufficient. The support of a specialist printer with cutting-edge technology and time-tested processes adds huge value to a business. It provides access to additional resources without restrictive maintenance costs.
Printing is a skilled discipline, and using qualified printers results in a greater end product. You would never hire an unqualified electrician, so why would you settle for a self-taught or part-time printer? Here at PSC Systems, we have decades of combined printing experience, providing quality services to FTSE 500 companies and other prestigious clients. That quality is hard to replicate, and attempting to do so by cutting corners will not work.
We provide bespoke solutions based on personal contact and face-to-face meetings. We get under the skin of your business to understand its past, present and future. This allows us to deliver elite value at every turn, enhancing the printed products you choose to invest in. From business card printing to plastic gift card implementation, we offer end-to-end solutions that deliver a great return on investment.
Some printers are too expensive and not good enough
Merely selecting a local printer is not efficient, however. You need to research the market and find real value, because some printers are just too expensive. Choosing the right printing service is good for your brand, but choosing the wrong printing service, or any printing service, can be disappointing.
The internet is full of dissatisfied reviews and unfulfilled promises with regard to printing services. You have high expectations and exciting dreams for the success of a campaign, and we appreciate those interests. Our personal approach cuts through the jargon and provides genuine flexible support. We are not merely a printing service provider; we are an extension of your team.
Selecting an ineffective or inefficient printing service can be costly for a business, both in terms of high expenditure and lost potential revenue. We understand that you invest a lot of time, effort and passion into realising the vision of print marketing projects. Seeing that commitment unmatched by a printing supplier can be incredibly frustrating. Likewise, seeing a print campaign fall flat on its face, delivering limited results, can be dangerous to the financial health of your enterprise.
Accordingly, finding a quality printer in whom you can trust is imperative to future success. To help inform your decision-making, and to showcase the quality of our products, we offer a free sample pack featuring a broad range of products, designs, materials and styles. Get in touch to order yours today.
You need to rely on a printer for long-term success
Partnering with the right printing service can have tremendous long-term benefits for your company. Developing a solid relationship built on trust allows a certain degree of flexibility that can be vital when pivoting from one project to another.
We understand the fast-paced, ever-changing landscape of modern business. Schedules change and plans evolve. You may need a brochure printing at short notice for that important conference, or you may need new business cards in time for a hastily arranged networking event. We have you covered.
Our experienced team and industry-leading technology is scalable, allowing us to gear up and down, reacting to your needs and objectives. Our clients report that such reliability is a major strength in their business development toolkit. They know that PSC Systems can be trusted to provide excellent results, and that is a solid foundation for long-term success.
Our trustworthy delivery service enhances that connection with clients. We have invested in new technologies to quicken turnaround times, while delivery vans enable us to complete urgent requests, bringing those crucial brochures, gift cards and posters to your door. Get a quote today, and let’s work together to build a long-lasting relationship.
How to find the right printing service for your business
In closing, we would just like to offer some words of advice that will help you choose the right printing service for your company.
Firstly, it is important to understand what you need from a printing service. What are your goals? How do they align to marketing efforts? What printed materials will you need in the coming weeks, months and years? Ask these questions and find printers who offer the correct answers.
Secondly, you should request samples from potential printing suppliers to test the quality of their products. We believe strongly that our products distinguish clients by presenting fresh designs and eye-catching finishes. Don’t just take our word for it; order your samples today.
And finally, arrange to meet potential suppliers and see how they mesh with the philosophy of your business. Shared values are often the basis of strong working relationships, and we take pride in getting to know your company at a personal level, forming effective familiarity.
Here at PSC Systems, we are always available for a chat. Whether you need technical advice or casual guidance, get in touch today. Let’s grab a coffee and create your ideal roadmap for print marketing success.
Posted on Friday, November 22nd, 2019 at 2:29 pm in Latest News.