Designing a label may seem like a pretty straightforward process to complete. When in fact, there are many factors to consider. From its size and form, to its readability and message, there are various elements which can impact the design of a label; in tandem, those choices can influence the way your brand is perceived.
Yet, while selecting all of those design elements, it’s vital to place your brand image and guidelines at the forefront of your ideas. By designing a label which deviates from your brand identity, you’ll damage your opportunities to engage audiences, while promoting inconsistent messages.
See the importance of creating a label through professional designers, along with the key design processes to consider before creating your custom labels.
Why it’s important to design the perfect label?
When designing a label for product packaging, there are many different avenues to consider. Although this may seem like a drawn-out, unnecessary design process, there are reasons behind this. Here’s why its important to design the perfect label for your brand…
Your label can either attract or divert consumers
Depending on the format and design of your label, you could potentially attract or divert consumers. Designing a label carries just as much importance as creating marketing material. Therefore, the selections you make when designing your label can influence your engagement levels, your relatability ratings and your attraction marketing strategies.
Your label can either win over or push away investors
Similarly, to consumers, your design selections can either win over or push away investors, business collaborations or influencers. It’s important to remember that your labelling falls under your brand identity. With this in mind, investors and further associates will crave connections with popular, positively viewed brands. If the design of your label is low quality, this could push those associates away.
The design of your label can help or hinder your brand identity
By opting for a low-quality, DIY label, viewers may associate this with your product or service quality. Although the design of a label may be a small activity in the grand scheme of business, these finer details can damage or change your brand identity.
Your label design can reflect your market positioning – for the good or bad
While designing a label, it’s important to consider your brand guidelines and position in the market. By avoiding these factors, your final label design could promote inconsistency. The ideal label design will attract consumers and investors, while increasing relatability and recall. Yet, by positioning your label within an incorrect format or market, attracting the wrong demographic may be likely.
Your label design can boost your desirability
If you’re positioned in a saturated market, small details such as your label could influence your success. If a competitor’s label design relates greater to consumers, your products may unfortunately be left on the shelves. While designing a label, understanding your ideal customers’ needs and taste is vital. This will help you ensure that your design will stand out to them.
The design of your label could offend
If you’re targeting global consumers, considering the design of your label is vital. From the colour your select, the images you portray and the words you write, following a multi-cultural approach is necessary. Likewise, avoiding discriminatory messages is important when designing your label. Ensuring that your label is readable, relatable and neutral is important; all impacting your brand identity and position.
Tips for designing a label which reflects your brand
When designing a label, its important that you follow high-quality design processes. With the aim to showcase your brand identity, completing the design process in collaboration with professional labelling companies is recommended. Here are our tips for designing a branded label.
One of the first elements to consider when designing a label is its readability. Most product labels will have a tagline, logo and product information attached. With this in mind, it’s important to ensure that your content can be viewed from a distance. It’s also important to ensure your spelling and grammar is correct, along with evaluating the value each word brings to the label design and message.
Once you’ve selected the valuable information required to inform consumers of your product, it’s important to consider typographic awareness. In short, this reflects the proportions between the visuals you select, along with the distribution of content. Typographic balance can improve the quality of your label design.
In some cases, graphic design skills will be required to attach high quality imagery. This route is highly favoured for product led brands.
While designing the creative elements of your label, its vital to reflect your authentic identity as a brand. This will help you stand out while positioned on a shelf or selling space, along with increasing your relatability rating.
The size of your label can also influence the awareness of your products. This will impact the distribution of information, your branding and your message. Likewise, the size of your label will impact the overall manufacturing cost.
Once you’ve selected all creative and sizing design elements, it’s important to consider the quality of your print. If your label reflects poor quality, this could impact the way your product is perceived in the market. Your product labels will also contribute to your overall marketing mission. Therefore, it’s important for high quality materials and printing services to be implemented.
Design your label with PSC Systems
If you’re hoping to design the perfect label to reflect your brand, here at PSC Systems, we can help. We offer professional design services to consistently showcase your branding guidelines, while following high-quality printing processes. We further provide distribution services to ensure the ongoing stock of labels can be maintained for your products.
Find out more about out services by reaching out to our team. Designing a label couldn’t be easier with our professionals. Invest in high-quality visuals, representing your brand identity, providing many business benefits.
Posted on Monday, December 16th, 2019 at 12:52 pm in Latest News.