As Christmas soon approaches, many individuals will still be rushing around, attempting to find the perfect gift. Yet, imagine the convenience they will experience by spotting a plastic gift card for their loved ones favourited retailer?
Plastic gift cards are a convenient gift option – for both the purchaser and receiver. Not only that, many individuals across Britain actually prefer receiving a gift card, with the option to purchase their own items, in their own time. Although to some, this route may seem impersonal, plastic gift cards are a cost-effective gift for those difficult buyers.
With this in mind, see why plastic gift cards are popular this time of year, along with why you should utilise them for your business. Plastic gift cards can be a year-round or seasonal strategy to boost brand visibility and sales.
Here at PSC Systems, we offer a range of specialised manufacturing and distribution services, helping companies increase their industry visibility. Increase yours this Christmas with a branded plastic gift card.
Why plastic gift cards make a great Christmas gift
Answer honestly, have you ever really struggled to accept a gift? Or maybe you’ve found it difficult to find the ideal gift for a loved one, resulting in the whole ‘cash in a card’ option? In this situation, how desirable would a plastic gift card be? (Very in our eyes). This is the exact service you can offer by selling plastic gift cards.
Plastic gift cards make the ideal Christmas gift because:
- They can be catered to an individual’s personal style and needs. Adding cash into a card may be perceived as lazy, unthoughtful or impersonal. This can be overcome by spending time selecting an ideal retail gift card for a loved one.
- Plastic gift cards are highly popular. Many individuals utilise gifts cards through both in-store and online purchases. Imagine what this could do for your business.
- By opting for a plastic gift card, a convenient Christmas shopping experience is likely. Imagine the time saved by simply purchasing a retail gift card?
- People love to receive gift cards at Christmas. If cash is gifted, individuals are more than likely to spend this on day to day living. However, by receiving a gift card, individuals will purchase items for themselves – truly benefiting from the gift.
- Plastic gift cards are durable. Of course, there’s now the option to receive digital gift cards. However, a large number of individuals have lost or deleted an email containing a gift card, making it difficult to use. Gift cards will usually have a 6-12-month expiry date. By opting for a plastic gift card, the structure will remain durable in a loved one’s purse.
- Another popular use of plastic gift card is the favoured ability to support small, local retailers – definitely sharing the Christmas spirit.
How popular are plastic gift cards?
Although digital purchasing habits have increased, plastic gift cards still remain popular. For older generations, using plastic, tangible gift cards will be the norm. This is still the approach a large proportion of shoppers will follow, making plastic gift cards a popular choice.
Additionally, when gifting someone, providing a physical item is much more satisfying. Although digital gift cards can be sent via email, this definitely undervalues the meaning of a gift. Yet, individuals with appreciate the ability to opt for a gift card for their favoured retailer.
If you’re a retailer, it’s important to consider the benefits you could experience by providing this convenience, especially around Christmas and celebratory events.
The benefits of offering popular plastic gift cards
As a business, there are many benefits you can experience, especially around the festive season by offering popular plastic gift cards. Here are a number of the key benefits you can experience by designing your own here at PSCS Systems.
The first benefit is the level of visibility you can experience for your brand. By displaying plastic gift cards in your store and alternative general stores, your reach and visibility will increase.
The second benefit from utilising plastic gift cards is the convenience you will be offering consumers. By considering consumer needs, opting for gift cards is a popular option when purchasing Christmas gifts. By following this data, you could increase the custom of your brand.
The third benefit is the customer experience you can offer on a year-round basis. If you have an online store, you can increase web traffic and conversions, while offering online shopping experiences for consumers – all through selling gift cards. Additionally, you can increase your footfall by motivating in-store purchases.
The final key benefit is the ability to design a plastic gift card which reflects your current branding. This activity can contribute to your larger marketing strategy, helping to motivate alternative services or custom of your brand.
Designing your plastic gift cards with PSC Systems
If you’re looking to offer plastic gift cards to consumers, either on a year-round or a seasonal scale, here at PSC Systems, we can help. Through our specialisms, you can design your own plastic gift card, following your brand guidelines. Additionally, further elements can be embedded to help boost your customers experience, such as online usable software.
From here, we will manufacture your plastic gift cards to meet your design standards, alongside offering our fulfilment service. This service includes the distribution and replenish of your plastic gift cards, while maintaining the embedded technology.
Alongside plastic gift cards, we specialise in alternative services. From direct mail marketing campaigns, to loyalty cards and branded labels, we help companies increase their brand visibility through our high-quality stock.
We can design, manufacture, test, store, distribute and replenish your branded items, while ensuring usability ratings are continuously tested. Benefit from this service by creating your own plastic gift cards, popular for the festive season.
To discuss your design, or to receive a quotation, feel free to reach out to our team. We will provide recommendations based on your budget, aims and requirements.
Increase your opportunities to sell by providing convenient, popular plastic gift cards this Christmas.
Posted on Monday, December 16th, 2019 at 1:27 pm in Latest News.