Calendars help keep you organised, whether it’s sorting out your work meetings, or celebrating national holidays, bank holidays birthdays or anniversaries. Therefore, they are something that is looked at every day, whether you think about it or not. That’s why a personalised 2020 calendar can be an excellent way to promote your business and create brand awareness. At PSC Systems, we can help you create an eye-catching and stylish calendar which serves as a year-round advert for your firm.
Getting the right photos
An important part of creating your personalised 2020 calendar will be selecting the photos. You need to find something that represents your brand, but has a certain mass appeal, so it’ll hang in offices or homes all year. You could aim to make the pictures seasonal, for example, having Spring-like images when it’s getting warmer and festive images in December. Once you’ve picked 12 images that represent your business well, you can begin making your calendar.
If your business isn’t really something that makes for interesting images, then you could consider using generic photos, from animals to landscapes, but then having your logo prominently in the corner, so you still get to advertise your brand.
Adding important dates
One advantage of getting a calendar personalised is that you can instantly add certain dates, which can be helpful if you’re sending out calendars to others in your industry. Whether it’s the monthly cut-off for orders or your yearly conference, adding these dates on your personalised 2020 calendar means that people are less likely to forget them, and people are more likely to use a calendar if it has useful features like this.
Printing is also important when it comes to sending out calendars, as anything low-quality or with incorrect information is likely to go straight in the bin. Luckily, PCS Systems work to the highest standards and use quality materials, so you get a great finish.
When you design your calendar, you have endless style options. You could go for something simple and professional, or let your imagination flow and use lots of colours. We can handle most types of design and will be happy to work closely with you to ensure you get the look you want.
Once we’ve made a proof and you’ve approved it, we can get on with creating your personalised 2020 calendar. We offer fast time scales if needed, so if you’ve only just decided to make a calendar for the year, don’t worry! We can discuss rushing the job through if possible.
Distributing your calendars
It’s up to you how and where you give out your calendars once they arrive. Many businesses send them out with orders that are being shipped around Christmas and the New Year, but this might not cover all your clients.
One option is to use PSC Systems to take care of the mailing. We offer a wide range of direct mail services, so can often save you money compared to sending out your promotional items separately. We can either use the database you provide us, send calendars to people in a certain area, or come up with a more targeted campaign. The choice is yours.
365 days of marketing
Calendars work well as a marketing item because they’re useful, so if they are high quality, then they’re likely to be put on the wall. Essentially, this gives you company 365 days of cheap advertising, so even if clients aren’t paying much attention to the calendar, they are subconsciously seeing your logo, so when it comes to using your products or services, you are at the front of their mind.
Calendars are often hung in prominent places in offices or the home, which is why they’re such a great marketing tool. They become part of the room, so while you may not think they’re very effective, they can be more useful than you think.
Whether you’re thinking of making a personalised 2020 calendar or any other promotional items for your business, from gift cards to labels, the team at PSC Systems are here to help. Simply call us on 0151 668 0764 or email [email protected] to find out more.
Posted on Wednesday, January 29th, 2020 at 4:14 pm in Latest News.