In the grand scheme of things, Brexit is currently a large confusion. The UK as a whole have little knowledge of where we stand with EU Countries. Through this confusing time, it’s understandable that UK business owners are questioning the feasibility and future of their businesses. After all, there’s little information currently present on the Brexit deal we will receive.
With this in mind, curiosity and concern are present when thinking of cross channel trade, the movement of goods and ongoing consumer deals. This level of confusion is also present in marketing, raising questions on privacy, regulations and access within a post Brexit world.
If you’re wondering how Brexit and mail fulfilment will work together once the UK leaves the EU, here’s a breakdown on the recent changes brought to light. Please be aware that information could change once a definite deal has been made through leaving the European Union.
How will Brexit impact mail fulfilment?
As changes are expected to enter the world of marketing, it is highly likely that Brexit will adapt mail fulfilment services. From the cost to push an international mail campaign, to the data protection laws marketers must adhere to, it’s important for businesses to grasp these upcoming alterations. If you require any information on mail fulfilment services, or how leaving the EU could impact your marketing spend, feel free to contact our team here at PSC Systems. We are specialists in the direct mail marketing field, offering a range of design, manufacturing and fulfilment services.
Data protection laws
When leaving the EU, the UK will select standalone data protection laws to follow. In this instance, all businesses must comply with protecting the data of consumers. Yet, although selection can be made across our home countries, existing data protection laws of the EU will remain. With this in mind, if international trading is your goal, it is a necessity to comply with the EU’s law.
For example, GDPR is a European led legislation, in place to protect the data of consumers. This includes the type of information companies can hold on consumers, along with the requirement of consent. Yet, as the UK set to leave the EU, will this regulation uphold? Although European mail fulfilment will require GDPR compliance, how will this impact the UK?
Data protection is currently clouded, as a Brexit deal is yet to be agreed. Yet, it is common knowledge that changes to mail fulfilment will be expected, down to leaving the EU.
Cost of mail fulfilment
Once the UK leaves the single market, all current links and agreements with the EU market will be non-existent. Of course, new policies and processes will be implemented, yet this information is unknown, up until a leave deal has been agreed upon.
With this in mind, the current costs of sending mail fulfilment to international countries will more than likely increase, post Brexit. Postage and cross channel acceptance costs will increase, placing strain on marketing budgets. With this increase looming, it’s vital to weigh up the pros and cons of mail fulfilment, post Brexit.
Accessible target audiences
Depending on your mail fulfilment budget, the level of accessibility to international target audiences may decrease. Currently, cross channel marketing can be completed effectively. Yet, as the costs increase, will your target audience require adaptations?
This can be an unfortunate situation for many companies, with large pools of consumers based in the European Union. With this in mind, it’s vital to weigh up the pros and cons of mail fulfilment post Brexit.
Keep up to date with the latest Brexit news
Alongside considering the above changing factors, as business owners, it is vital to keep up to date with the latest Brexit news. Currently, there a limited update available, as a Brexit deal still hasn’t been made. With this in mind, it is difficult to gauge exactly how Brexit will impact mail fulfilment costs, regulations and accessibility. Yet, as changes are inevitable, it is important to keep a close eye on the changing regulations, coming to the UK.
As specialists in the mail fulfilment industry, we will do our utmost to share this information. If you’re considering mail fulfilment strategies and campaigns, get in touch to see how this may be affected by Brexit.
Our mail fulfilment services here at PSC Systems
Firstly, if you’re concerned regarding the relationship between Brexit and mail fulfilment, feel free to contact our team. We can advise the best steps moving forward regarding costs, regulations and accessibility. We can also run through the benefits of utilising mail fulfilment services through our specialist team.
If you’re looking for mail fulfilment services, for either UK or international trading, we can help. We specialise in the design, print, postage and fulfilment of direct mail marketing campaigns, helping many companies enter the homes and properties of their ideal target markets. We help clients transform small marketing messages, into comprehensive mail fulfilment strategies, all with differing aims.
If you’re hoping to drive more traffic to your website or social media presence, mail fulfilment can achieve this. If you’re looking to increase awareness of your latest offer, a mail campaign can help. If you’re hoping to increase customer loyalty through personal direct mail messages, we can create a seamless mail fulfilment campaign.
With this in mind, whether you’re hoping to continue your custom in the EU post Brexit, or would like to focus on the UK market, we can help you tailor the ideal mail fulfilment campaign to reach your marketing goals. Pair this with alternative marketing efforts to create a united message.
If you’re hoping to benefit from the value of mail fulfilment, feel free to get in touch with our team. From design and manufacture, to print and fulfilment, we can offer a comprehensive, start to finish service. Likewise, if you’re looking to make adaptations to your campaigns, to adhere to upcoming Brexit changes, contact our team today, and we will be more than happy to help. As business owners, it’s important that we understand how international trading will change moving forward.
Posted on Wednesday, January 29th, 2020 at 4:10 pm in Latest News.