Plastic cards are highly sought-after. They are now commonly used, predominantly by business owners, down to their key benefits.
From the durability of their plastic structure and the cost-effective solution they offer, to the ability to personalise branded cards, plastic cards can bring value to both a customer’s experience and a business’s marketing efforts.
However, to truly experience their value, it’s important that plastic cards are designed to stand out. In a heavy-media world, where consumers are bombarded with adverts on the daily, it’s imperative to break through the noise.
See the importance of forming a unique structure, along with how to make plastic cards stand out for the better. Here at PSC Systems, we are design and manufacturing specialists for the plastic card industry; known as a leading UK provider. To benefit from plastic cards, especially for business purposes, reach out to our team today.
Why it’s important to make your plastic cards stand out?
There are many different ways that plastic cards can be used; from membership cards and loyalty schemes, to library plastic cards and plastic business cards. With this in mind, it is very important that they offer high usability ratings and convenience. However, for business owners, ensuring that they stand out is also must. Here’s why…
Plastic cards are a form of marketing
Plastic cards are a form of marketing. A tangible asset, plastic cards are used by consumers every single day. Without realising, every use is a marketing opportunity for potential businesses. With this in mind, it is important that plastic cards are designed to stand out. With many forms of marketing catching the attention of consumers, plastic cards can organically promote a brand, helping their company stand out.
Plastic cards can increase your conversions
By utilising plastic cards, business conversions can increase. Through designing a plastic card that stands out for its perks and usability, audiences will be more likely to make use of perks, soon turning them into a customer.
Plastic cards are a cost-effective solution
For their durability and tangibility, plastic cards are a cost-effective solution. Acting as both marketing content and a tool to boost customer experience and loyalty, a well-designed card can contribute to overarching company goals. Ensure yours stand out to fulfil both activities.
Plastic cards can significantly improve customer experience
Your plastic cards can improve customer experience. From offering perks, to keeping track of purchases, plastic cards are commonly used. Yet, it is important that they stand out for their usability to ensure consumers are utilising them – in turn increasing your awareness and conversions.
Plastic cards are placed in a competitive market
Many companies now make use of plastic cards. With this in mind, it is important that the form, design, quality and functionality of your plastic cards stand out, over competitors. You’ll then have the ability to benefit as a business from the key value plastic cards can bring.
How to make plastic cards stand out in a busy world
Now it’s down to what we specialise in here at PSC Systems – designing and manufacturing plastic cards that cater to your needs, while helping you differentiate your business. There are a number of aspects to think about when designing your own. Here’s how to make plastic cards stand out…
Print your plastic cards on durable material
The material you select for your plastic cards can help them stand out. Firstly, we always recommend a durable material. Plastic cards are made to withstand use, promoting longevity. Therefore, opting for a high-quality plastic will be recommended. Yet, through this selection you can chose different finishes to make your plastic cards stand out. From a glossy, to a matte finish, we have a wide range available.
Experiment with size and shape
Who said plastic cards have to follow a uniform, square structure? Help your plastic cards stand out by experimenting with different sizes and shapes. It is important that plastic cards can still be used and stored conveniently by consumers, so definitely put yourself in their shoes when designing. Yet, switching your structure up can make your plastic cards stand out.
Consider die cut cards
Die cut cards are now becoming a popular option. Bringing an element of design to plastic cards, die cut techniques can increase the visual appeal of cards, known to boost awareness and intrigue.
Promote your brand
Once you’re set on the structure of your plastic cards, promoting your brand guidelines across them will help them stand out. Audiences will be able to spot your plastic cards from a handful, along with subconsciously triggering further associations to your company. Be sure to include your brand colours, font and any imagery.
Consider the usability of your plastic cards
Of course, design will make plastic cards stand out, yet the usability can also increase this. If your plastic cards offer something different, a convenient function consumers desire, you’ll stand out to competitors. Imagine loyalty schemes, purchase history trackers or even payment methods.
By considering consumer pain points, word of mouth regarding your offering will increase, helping your plastic cards stand out.
Design yours with plastic card manufacturing professionals, here at PSC Systems
The biggest piece of advice we can offer here at PSC Systems to make your plastic cards stand out, is to utilise professional services. Here you’ll have the ability to design your own plastic card, yet will have knowledge that functions are usable, that high-quality designs will be achieved and that materials will be durable.
Plastic cards can bring many benefits to business. They are an organic form of marketing, while looking after your consumers. Therefore, they are worth the initial investment. Design yours today with our team and achieve a look that will make your plastic cards stand out.
Have knowledge that you’re working with industry leaders, offering high-quality design and manufacturing results. We can help transform your branding and plastic card ideas into a reality – Into a durable structure, that stands out and offers convenience.
Design yours with our team today to make your plastic cards stand out.
Posted on Friday, February 28th, 2020 at 9:25 am in Latest News.