Do you own a business? If so, you’ll probably know that each decision you make regarding your business will have an impact; either good or bad. This is exactly the same when choosing marketing guidelines, such as your consistently used fonts – see exactly what we said there, consistently used.
For the best fonts for business purposes to have an effect, it is imperative that you use those fonts across your entire marketing and communications content. From your business cards and tangible assets, to your online imagery and website. If you’re thinking why, it’s because using uniform fonts for business content will help you get noticed and be spotted a mile off.
In the event you’re finding it difficult to select from the best fonts for business content, that will boost your visibility and identity, here’s our go to guide here at PSC Systems. We are specialists in helping businesses get noticed for their messages and visual assets. Whenever you’re looking for this level of support, feel free to get in touch.
Why is selecting the right fonts for business content imperative?
Choosing a font is actually quite a difficult job. The fonts you select need to be easy to read, need to match your brand identity and guidelines, need to work across all marketing assets, need to work with your company’s personality, need to engage with your target market… the list is endless.
Picking the wrong fonts is like choosing the wrong colours or designs for your brand. It can make you blend in; it can reduce your appeal; it can even offend some individuals. With this in mind, finding and choosing the best fonts for business content is very important, and shouldn’t be taken lightly.
A great choice of business fonts can attract attention and be viewed as relatable content. The best fonts for your business will help you stand out and get noticed above all other competitors. It’s a big but if chosen correctly, a beneficial business decision to make.
Of course, we recommend that you have fun when choosing the best fonts for your business. Branding decisions should be exciting and creative. However, we recommend that you do some research, compare the fonts used by competitors, try out different font designs and visually observe them. These steps will help you find the best fonts for business visibility, relatability and recall.
Our tips for picking the best fonts for business visibility, relatability and recall
Think about the wide range of fonts available on a single platform. It can be overwhelming. Here at PSC Systems, we appreciate how picking the best fonts for business visibility, relatability and recall may feel like a lot of pressure.
We’ve created a go to guide with a number of tips, to help you choose fonts to fit your business cards, your brand identity, your logo designs, your web font and much more. Remember, picking a few fonts that work together and can be used across all marketing materials is a great choice.
It’s about picking fonts that represent your brand identity
Many companies will shy away from non-traditional fonts. You’ll commonly see the likes of Times New Roman and Modern Sans Serif used. Yet, the best fonts for your business content are not selected by their demand. They should be selected on the basis of your brand identity.
If you’re a quirky, new, loud brand, heavy, bold and well-defined fonts will work best to represent who you are. On the other end of the spectrum, if you’re a creative or a niche brand, the best fonts for business content may fall into the italics, the artistic font family.
The fonts you select can say a lot about who you are as a brand. Ensure that you select the best fonts for your business to lock in relatability and recall; to speak directly to your target audience.
Experiment with rarely used fonts and their sizes
Selecting your business fonts should be about experimentation. This is your chance to try those rarely used fonts. Try font families in different sizes and dimensions, such as italics and bold. This will help you find a balance between the fonts you pick and the design of your message. The best fonts for your business content may even help you identify the best message to communicate. It’s all about the visual appeal your fonts can create.
Mix up your fonts for singular marketing content
Consider your marketing content. You’ll be working with web fonts, logo fonts, business card designs, direct mailers, email marketing templates and so on. Within those assets, you’ll be displaying a range of information. Let’s take a direct mailer for example.
You may have a bold header. Here you’ll need a strong, well defined font. Then we move to the body of the text, you’ll probably go for an easy to read, traditional font. Yet, highlighting calls to actions and offers is a great way to catch attention and engagement. You may have some contact details or terms and conditions; they will normally be in italics or a different font from your body text, helping to direct readers. Here, a variety of fonts can be used across marketing content, yet it’s important that they have a place, a purpose.
Keep it consistent across all assets
Let’s take the direct mailer example from above. The fonts you select for your design should then be reflected in your business card, for example. The variety of sizes, dimensions and fonts chosen should be used consistently to help audiences identify you in a saturated market.
Here at PSC Systems, we hope our guide on picking the best fonts for business content, visibility and relatability has helped. It can be a difficult decision to make, especially when starting a new brand. Through our specialist services, we can help you turn your brand identity into marketing communications and assets.
Get in touch today if you’re looking for support on selecting the best fonts for business purposes. We will advise based on your brand identity, helping you get noticed across your marketing materials.
Posted on Thursday, March 26th, 2020 at 2:24 pm in Latest News.