Direct mail is a long-standing and very effective marketing strategy that has been used by a vast number of businesses throughout the country. Anything from brochures, flyers and catalogues are sent out in mass as promotional material. Direct mail can be used to market business to business products, or business to consumers.
At PSC Systems, we can help you build your own print marketing strategy. Building an effective solution for you does not only involve fulfilment but also inspiring you with previous concepts – or even designing new concepts. We can offer you a full range of Direct Mailing Services at a competitive price.
Direct Mailing Services: Direct Mail, or E-mail?
Once the era of the internet took off, many people expected that digital marketing would take over as the main medium for business to consumer communication. However, direct mailing is becoming increasingly more important for many businesses – which is exactly the opposite of what would be expected. There are a few reasons for this, however.
One of the most important reasons is the fact that email marketing is becoming so common. This devalues the communication with your consumer base, as it is very difficult to grab the readers attention. A person receives so many e-mails every single day meaning you would be facing a lot of competition. Also, email marketing is quick and fairly straightforward but lacks a personal touch. A direct mail marketing campaign is proven to be more effective, as direct mail tends to make customers feel valued.
Direct Mailing Solutions: What We Offer
We use a wide range of materials and pieces for promotional Direct Mailing Solutions. We have listed a few of these for you:
Our promotional flyers are available in many shapes and sizes, from a regular A4 sized paper to smaller sizes such as A6. As for available styles, we offer these materials in a variety of colours. Flyers are some of the most efficient pieces of direct mailing. No envelopes needed, small and gets your message across instantly!
If you want to show your product range off in one book, a catalogue is your best bet. Catalogues are still immensely popular and have been a staple of business to consumer marketing.
Another important Direct Mailing Solution. Is your writing persuasive enough in order to write the perfect sales letter? If so, running a sales letter campaign with our help, alongside a traditional digital campaign, can be very useful.
Why Use PSC For Direct Mailing?
At PSC, we have been carrying out mail fulfilment services for a number of companies throughout the North West and beyond. By setting up an effective mail campaign using a database of potential and existing customers you can target thousands of households throughout the UK.
This is all achieved by using our print services, this involves using high quality and fast digital printing coupled up with mail printing technology and the services of Royal Mail which enables us to provide cost-effective and extremely efficient direct mailing services to suit any businesses marketing requirements.
Call us today on 0151 346 1640 for more information on our direct mailing services or fill in our contact form below.
Posted on Tuesday, June 26th, 2018 at 3:27 pm in .