More and more companies are beginning to see the benefits of gift card printing. There’s a huge range of reasons that you’re going to want to invest in bringing gift cards to your business. It can seem like there are gift cards for every little thing. Buying a coffee at your regular place? There’s a gift card for that. Do you know somebody that goes to concerts frequently? You can help them buy tickets with a gift card. The list is almost endless, and there’s a reason so many companies are using them.
No matter what your product is, it’s almost certain that you’ll benefit from incorporating a gift card system into your process. When you decide to do that, there’s nobody better to speak to than PSC Systems. We’re the industry leaders when it comes to printing gift cards. Our high-quality plastic is certainly durable and compact, but we focus on the design of our cards too. So much so that we have our own in-house design team, ready to bring life to your design by making sure it’s full of colour and style.
In this article, we’re going to look at why you should be investing in gift card printing. We’ll explore some of the features you can expect to find, discuss why gift cardholders might be a good idea, and why PSC Systems are right for you.
Why Invest in Gift Cards?
It’s not the cheapest investment you’ll ever make, but gift card printing is incredible value for money. Almost every retail business you can think of is investing in gift card printing because they’ve seen how valuable it can be. Gone are the days of printing slow, cumbersome and unsustainable gift certificates. A gift card system partners the rest of your processes with little fuss at all.
Gift cards are a powerful marketing tool. Not only do plastic gift vouchers strengthen the power of your brand, but they also reach out to past customers that may have forgotten about the quality of your service. You’ll also see an increase in sales from your most profitable customers as they continue to develop a loyalty to your business. You might even consider introducing a points-related reward system, to further maximise their spending.
And of course, you’re likely to increase sales with several new customers too. Once your attractive and high-quality card makes its way into their possession, you’ll know that not only will they spend the value of the card, statistics show that they’re very likely to spend even more in store.
The results of gift card printing can be diverse, and that makes it a powerful marketing tool. They’re one of the few marketing techniques that increase an ‘impulse buying’ attitude. Often, a customer won’t be aware that you even offer gift cards until they’re at the point of sale. By offering them a gift card at the till you stand a good chance of getting that additional sale.
Let’s have a look at the main ways that gifts cards can increase your profitability:
- Value Perception. New customers will feel like they have more to spend since much of it was gifted to them;
- Entice Spending. Once a customer has browsed the products that you offer, they’re likely to continue spending even after they’ve used the gift card in full;
- You’ll find that it’s possible to stock your gift cards far and wide. You’ll gain exposure to new clients by stocking gift cards in other retail stores.
Our Gift Card Features
No matter which marketing campaign you’re currently focusing on, gift card printing can help. Do you already have an existing gift card campaign? Then our expert designers can re-invigorate it and help add vibrancy and colour to your cards.
You won’t need to worry about the validity of your gift vouchers across multiple branches either. Our gift card system makes sure that a single card can be redeemed at any number of locations. You may even benefit from making the voucher redeemable with retail partners.
When we supply gift cards to new clients, we don’t interfere with your IT systems either. Gift cards slot into your transaction system with ease and installation causes little disruption. Looking to increase your brand recognition online? We can even design your gift card campaign so that they’re accepted on your online store too.
Gift Card Holders
Since you’re investing in full colour, high-quality gift cards, we also recommend that you add gift cardholders to your product suite. This is just one small, cost-effective extra step that will really add to your gift card printing.
Gift card holders normally come in the form of small paper packages or envelopes. We make sure that your design is incorporated into this too. When both items are pulled together as a package, it makes for a stylish and well-presented gift.
Contact PSC Systems Today
Hopefully, you can see that there are obvious retail opportunities with gift card printing. At PSC Systems we promise to deliver high-quality and highly desirable gift vouchers to help with your marketing campaign. Our innovative in-house design team will communicate with you regularly and are sure to deliver a product that will blow you away. The process of designing your card couldn’t be easier for you, and we’ll often get the first design back to you within one working day.
We’ve worked with some of the biggest names in the United Kingdom and have established ourselves as the UK’s leading plastic gift cards manufacturer. Our double-sided card printing services are unique within the industry, and we print on sustainable, durable plastic. From the moment you contact us until your fulfilled product arrives, you’ll be aware that you’re working with the best plastic card printing business in the country.
Our cards are secure, engaging and highly likely to impress potential customers. And there’s no job too big or too small either. No matter how many cards you’re looking to have printed, we can help.
Posted on Wednesday, August 28th, 2019 at 10:36 am in .