Loyalty cards are ever-present in today’s market. Most businesses have incorporated them into their marketing campaigns and they’re certainly a valuable tool. Loyalty programmes started to become more popular when the business started to change. With the rise of online shopping and an increase in competition, consumers had much more choice. Competitors, desperate to command a customer majority in their field, were making prices lower than ever. Customers simply don’t have brand loyalty as much as they used to, as pricing became a priority.
One way to re-build loyalty with customers is to introduce a loyalty card. In short, customers are rewarded for their continued purchases and you’ll be strengthening your relationship with them too. At PSC Systems we’ve been loyalty card printing for some of the UK’s biggest companies for years. We offer a unique service in that our in-house design team will help to get the look of your card perfect before we take it to our production line. Whether you’re setting up a full colour standing order, printing for thousands of customers across the country or looking to reward a much smaller pool of loyal customers, we can help.
The Benefits of Loyalty Cards
These are some of the most important benefits of loyalty card printing with us, and why you should consider introducing it to your business.
This is what it’s all about – keeping your customers happy and making sure they continue to shop with you. You’re already providing customers with a high-quality service or product, this is just an extra step to keep them coming back for repeat business. The effects of loyalty cards on profitability has been studied, and the results confirmed that it’s one of the most efficient ways to increase profitability. One study found that revenue could be increased by 5-10% and that customers who shop with their loyalty cards spend 5-20% more frequently than customers without a loyalty card.
Small margins make a big difference. If you boost the number of returning customers by as little as 5%, this could have a highly visible impact on sales.
Another well-established advantage of customer loyalty cards is that they’re trusting you with their personal data. Once you have high-level data like a customer’s contact details, you can save their profile and study it. Every purchase they make with their loyalty card will be recorded and you’ll be able to identify their shopping habits. That allows a marketing team to design specific offers which will appeal to them and increase sales with targeted campaigns. Promotions, pricing, and stock management can all be analysed with more accuracy.
It also means that you’ll obtain a direct method of communication with your customers. Since you’ll have their purchasing history saved, you’ll be able to let them know about exciting new products that will interest them. Perhaps you’re having a stock sale: your customer can find out through targeted marketing communications.
Remarkably, it’s also been discovered that the introduction of a loyalty card programme increases customer spending. Customers feel encouraged to buy more with every visit, and if you’re employing a points-related system, they’ll know that continued purchases bring even greater reward.
By running limited-time promotions you can offer ‘double points’ rewards on a specific range of products and that helps to manage stock better too. Anyone of your marketing campaigns can be combined with your loyalty programme to maximise sales.
The Services We Offer
Hopefully, we’ve helped you realise that there is endless potential to improve customer satisfaction by printing your loyalty card with PSC Systems. However, there isn’t one single loyalty card that is used by every business. We work with many different companies that offer all sorts of products and services. It’s important that your loyalty card is unique to you, and that it helps you to strengthen your brand.
Our customer service team will be able to explain our range of loyalty cards and make sure you select the best one for your marketing campaigns. Whether you would like your card to be single or double-sided, gloss or matt laminated, it’s important that we get it right.
We can help you create both bar-coded loyalty cards and magnetic stripe loyalty cards. We design our cards in a variety of shapes and sizes, and we use the material which suits you best. The majority of our loyalty card printing orders are done on our high-quality PVC plastic cards, but we also offer printing on standard materials for smaller businesses too. Regardless, we’ll make sure that your card is full of colour, professional and eye-catching for customers old and new.
Why You Should Choose PSC Systems
When you decide it’s time to start increasing your customer retention and rewarding customer loyalty, pick up the phone and call our friendly PSC Systems team. We’ve worked with some of the world’s leading companies and there’s no loyalty card printing order or request we haven’t seen before.
Our in-house design team ensure that you’ll be happy with the quality of service you receive. Many clients come to us with a vague idea of the design they would like to see. After some draft designs are suggested – usually within one working day– our customers are delighted to take their favourite one forward to the production line. We’ll produce our order on-site and fulfill it too so that after you’ve confirmed your order, you won’t have to do anything at all until your new cards arrive at your door.
We offer extremely competitive loyalty card printing prices for the best quality of product in the industry. Call us today on 0151 346 1640 to get your FREE quote.
Alternatively, fill in our online form at the bottom of this page and we’ll arrange a free call-back. Our service excludes no company and we guarantee we can produce a loyalty card design to suit you.
Posted on Wednesday, August 28th, 2019 at 11:17 am in .