Do you make use of every opportunity to market your business? Alongside online marketing and traditional communications, there are also alternative marketing assets to consider, such as branded sticky notes.
This may seem a little quirky yet stick with us – no pun intended. Branded materials and merchandise have many benefits. From influencing the subconscious of audiences, to increasing your brand awareness, utilising the likes of branded sticky notes for marketing purposes is highly beneficial. They carry great value, especially when paired with an overarching marketing message.
See the importance of utilising every marketing opportunity, along with why we favour branded materials, such as sticky notes. Here at PSC Systems, we are designers and manufacturers, passionate about helping companies get their brands out there. Through a range of communication and fulfilment services, we embrace every marketing prospect.
Why it’s important to see every opportunity for marketing a business
Wherever we look nowadays, we will see adverts and branded content. Through this ongoing activity, many individuals are now susceptible to their surroundings. With this in mind, billboards and social media posts may not offer the visibility and engagement they once did. However, it is important to make use of every opportunity for marketing purposes.
With this in mind, branded promotional items and products can help break through the existing advertising noise. Ideas such as branded sticky notes and post it notes are now progressing, helping brands organically connect and remind consumers of their existence.
This approach can be developed and used on any product. Branded items, merchandise and tools can bring great value to your overarching marketing campaign. However, we do advise that the items do have relevance to your business and marketing efforts.
Make use of and benefit from the likes of branded sticky notes for marketing your business…
The benefits of branded sticky notes for marketing a business
They are cost-effective
Many marketing tools can become costly. Imagine how much you could spend on print media annually. Branded sticky notes are a cost-effective option to communicate your marketing message. Although small in format, branded products can have a big impact, especially when incorporated into a larger marketing campaign.
They can reflect your branding
Following their name, branded sticky notes can reflect your branding guidelines. Select custom printed sticky notes and add your company logo to them while following your colour scheme and style. This is a great way to build up customer recall and awareness.
They can be incorporated into your overarching marketing campaign
Branded sticky notes are ideal for marketing purposes. Imagine you’ve just launched a new marketing campaign. If done cleverly, you can incorporate post it notes to act as an effective form of communication.
For example – post across your social media platforms regarding a new announcement. Divert your followers to search for your branded sticky notes, locally. You can even add clues and signs with them. This could then lead to a new announcement or competition, it’s as simple as that. You can be as creative as you like when using branded sticky notes for marketing.
They can help you promote a new product, service or call to action
Designing sticky notes can be very easy, especially with specialists. With this in mind, as you launch a new product, service or even a call to action, you can communicate this across your sticky notes. This is a quirky way of sending communications that will break through the noise.
They help to increase brand awareness
No matter whether you’re a start-up or large company, continuously boosting brand awareness is important. Branded sticky notes can aid you with this activity and can be used as a marketing touch point. Subconsciously interact with audiences to help them make purchasing decisions.
They are eco-friendly
Did you know that sticky notes are eco-friendly? You’ll have the chance to do your bit for the environment while also benefiting your marketing efforts.
How to design branded sticky notes
If you’re keen to benefit from branded sticky notes for marketing purposes, it’s important that you take advantage of their capabilities. When you envision a sticky note, you may see a bright yellow square, made out of paper. Well, gone are the days where standardised post it notes are the only option.
Branded sticky notes can be created to meet your brand guidelines. You can select features such as their shape, colour, font, marketing message and material. Here’s a quick checklist to consider when designing your branded sticky notes…
- Make sure to include your company logo. This is how existing customers and new customers will identify your brand image.
- It’s advised to follow your existing colours as a brand. This will help to tie together your entire marketing material.
- Be sure to use the same fonts across your marketing spectrum, even on your sticky notes.
- Promote small calls to action as and when necessary – whether that’s to visit your social media platforms or to simply make use of a discount code. This is a quirky way to get in front of potential customers.
- Be as creative as you like. Attempting to incorporate sticky notes into your marketing campaign is recommended.
- Work with specialists to design and manufacture your branded sticky notes for marketing purposes.
Our services here at PSC Systems
Here at PSC Systems, we specialise in designing and manufacturing communicational and promotional items for companies. From direct mail marketing and a fulfilment service, to branded plastic cards, we see every marketing opportunity.
With this in mind, if you’re looking for support with designing your own branded sticky notes, feel free to get in touch with our team. We can guide you on branding best practises, along with designs that will help you get noticed and embrace the features of sticky notes.
Although they are a cost-effective marketing tool, they can pair up with your existing marketing campaigns, offering positive results. For a quirky, eco-friendly tool, consider branded sticky notes for marketing purposes.
Posted on Thursday, March 26th, 2020 at 1:41 pm in Latest News.