Build an effective marketing strategy by using our direct mailing service. The service gives you the opportunity to reach thousands of potential customers.
Direct Mailing Services Built Around Your Business
The process of direct mailing involves sending physical materials to attract new customers or to provide information to existing customers.
Materials used in a direct mail campaign can range from letters to sales brochures.
At PSC Systems, businesses will provide us with their own customer data list. Any data received by our team is also checked for GDPR compliance.
Once the audience data has been given to our team and cleared for compliance, we will then move on to printing the design materials using our in-house machines.
The printed materials will then be correctly addressed using our mail-inserting machine. Each letter will include a barcode or address that is scanned and matched to the correct envelope. This is how we seamlessly send out printed mail to thousands of addresses throughout the UK.
Direct Mail Services
Our UK mailing house handles everything, whether you require 200 or 500,000 mail items; we can deliver a full solution to your direct mailing needs.
We offer postage discounts and addressed mail services suited to direct marketing campaigns or just mailing out letters to existing customers.
Want us to take the hassle out of direct mailing and access postage discounts? Get in touch with our team today to find out more.
Direct Mail Marketing Services
One of the most popular uses for direct mailing services is marketing. We can help create a direct mail marketing strategy that leaves a lasting impression on potential customers.
We can help you create personalised direct mail campaigns that showcase your brand in the best possible way.
Alongside offering advice, our design services visually showcase effective options for your direct mail design, taking away much of the guesswork.
Digital ads are often a diluted way to get your business out there, but marketing through direct mail remains a much more effective way to grab your target audience’s attention.
If you would like to discuss this in more detail and figure out how we can help you achieve a return on investment from direct mail, then please get in touch with our team.
Does Direct Marketing Still Work?
In today’s competitive environment, it can be very difficult to stand out. Online advertising strategies such as email marketing are often a more popular choice for marketing, but they can get lost in all the noise.
- Higher engagement: Physical assets get more attention and have a longer shelf life in the home
- sensory impact: Physical mail creates a tactile experience that reinforces your business
- complements digital: Direct mail integrates with digital campaigns, driving recipients to landing pages, QR codes or personalised links
- proven, trackable ROI: unique promo codes, dedicated phone numbers and personalised links make it easy to measure results directly
Our Direct Mail Marketing Services
A complete end to end direct mailing service.
Strategy and Campaign Planning
We start by understanding your objectives, audience, and goals. Whether you’re running a one off promotional campaign or ongoing customer comms, we will shape a direct mail strategy.
Design and Personalisation
Our in-house design team creates materials that reflect your brand and stand out on the doormat. Using variable data printing, each asset can include the recipients name, a bespoke offer and personalised message which improves engagement and responses.
In-House Print Production
All print work is handled on-site. We offer a wide range of formats, paper stocks and finishes, from full-colour flyers to folded mailers to stitched brochures, with consistent, high-quality output at every volume.
Data Handling and Mailing Lists
We can work with your existing customer database or help you source GDPR-compliant mailing data for your campaign. Our team formats, deduplicates and segments your lists to maximise deliverability and response rates, with full compliance checks before any print begins.
Direct Mail Fulfilment and Distribution
Unlike agencies that outsource the final stage, we manage print, enclosing, addressing and posting. Materials are dispatched daily via Royal Mail and leading DSA providers, with tracked and economy options available.
Reporting and Campaign Review
After dispatch, we support you in reviewing performance and response rates. For campaigns using QR codes or personalised URLs, we help you measure engagement and identify improvements for future mailings, protecting your ROI over the long term.
Direct Mail Formats
We support a full range of direct mail formats. Our team can help you choose the best option for your message, audience and budget.
Direct mail letters
The most effective format and great for detailed messaging, invoices, statements, membership communications or personalised offers.
Brochures and catalogues
High impact formats for product showcases, seasonal campaigns or communicating services.
Folded mail
Self-contained, self-sealing formats that combine letter and envelope into one, reducing costs whilst still maintaining quality.
Why Choose PSC’s Direct Mailing Services?
Many clients still use our mailing services and have been customers for several years. Our customers range from housing associations and travel companies to utility companies to hotels and local landscaping businesses.
- Everything in-house: print, address, enclose and post all done with us, giving you lower costs and faster turnaround.
- postage discounts: on bulk mailings via Royal Mail and DSA.
- variable data printing: Personalisation available to the recipient.
- ISO 27001 certified: data handling with SFTP encrypted transfers and full GDPR compliance.
- flexible scale: from 200 items to thousands, with no minimum order.
If you would like to discuss this in more detail, please speak to our experienced team today.
Your Data Is Safe With Our Direct Mail Services
The way data is handled and managed is a key component of any successful direct mail campaign. We have invested in the systems, certifications and procedures needed to handle sensitive personal information responsibly.
- ISO 27001 certified
- Full GDPR compliance
- ICO registered
- Encrypted data transfers
Enquire About Direct Mail Services
Our printing and mailing teams combine to provide an efficient service to UK businesses.
We can offer:
Customisable, cost-efficient prints
✓ Speedy, reliable direct mail delivery
✓Secure direct mail tracking and encryption
✓Compliant direct mail with industry regulations
Direct Mail Services FAQs
What is included with direct mail services?
PSC Systems provides a complete, end-to-end direct mailing service which includes strategy and campaign planning, design and personalisation, in-house print production, GDPR-compliant data handling, mail fulfilment and distribution, and post-campaign reporting. Everything is managed with us and nothing is outsourced.
What businesses benefit the most from direct mail marketing?
Direct mail is a useful marketing tool for a wide variety of sectors, including hospitality, retail, real estate, healthcare and charity organisations. It can be most effective for local promotions and customer retention.
How should I personalise my direct mail marketing campaign?
Personalisation can range from addressing recipients by name to tailoring content based on past purchases or preferences. Utilising customer data allows for more relevant and engaging mailings, increasing the likelihood of a positive response.
How do I build or acquire a mailing list?
You can build a mailing list from existing customer data, ensuring compliance with data protection regulations. Alternatively, purchasing or renting lists that are GDPR compliant from reputable providers is an option.
Do you offer design and printing services as part of the direct mailing process?
Our in-house design team are specialists in delivering personalised prints for our clients. They work closely with you to create a design tailored to your business, ready for our manufacturing team to bring to life, before being sent off.
Can you help with bulk mailings and large-scale campaigns?
We have great experience delivering large-scale direct mailing campaigns for clients over the years and are always looking to take on big projects for businesses.
Is there a minimum order requirement for direct mail services?
Generally, we are flexible with order sizes for direct mailing and can accommodate both small and large mailing campaigns for all types of businesses.
What is the typical turnaround time for a direct mail campaign?
The turnaround times for a direct mailing campaign can vary depending on the size and complexity of the campaign, and how much work is required. A campaign that requires design, print and fulfilment can typically last around 5-10 days to complete for our clients.
How do you ensure that my direct mail is delivered on time?
We work closely with leading postal couriers and use optimised mailing routes to ensure your materials are delivered quickly and efficiently to your recipients, meeting deadlines.
What are the costs associated with direct mail services?
Costs associated with direct mail services can often vary due to the various design, print and fulfilment options available. Factors such as mail type, quantity, design, printing, and postage can influence how much a direct mailing campaign can cost.
How can I measure the success of my direct mail campaign?
Success can be tracked using unique promo codes, dedicated phone numbers, or through personalised website URLs. Monitoring these metrics helps assess response rates and return on investment (ROI).
How often should I send direct mail to my audience?
Frequency depends on your objectives and audience preferences. Regular, but not overwhelming, mailing campaigns, such as monthly newsletters or quarterly promotions, can keep your brand in the mind of the customer.
5 Stars
Our Google Reviews
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John GrahamAn excellent and fast service from PSC. Steve fully understood my requirements, and kept me in the loop all the way. The end products were excellent
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Abi BramwellFantastic friendly service and quality leaflets. The PSC team (especially Steve) were super responsive and had my order ready in 1 working day in time for a last minute work event. On top of the service, the quote also came in much cheaper than other suppliers! 100% recommend and will certainly use PSC systems again!
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Pearl GroverExcellent speedy service perfect quality a pleasure to do business with! Brow bar Chester
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Kyle GrahamExcellent and adaptable service, with a very quick turnaround. Delighted with both the professionalism and the end result.
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Graham RobertsGreat friendly service from Steve Gadsby. Artwork submission, confirmation and collection done within 48 hrs. PSC are highly recommended. Kind regards, Graham Roberts
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