Does GDPR Affect Direct Mailing?
Quick Summary GDPR affects direct mailing when personal data is used, meaning businesses must comply with data protection rules when…
Will Brexit Have an Effect on Mail Fulfilment?
Quick Summary Brexit uncertainty: There is widespread confusion about how Brexit will affect mail fulfilment due to ongoing negotiations and…
Will Business Cards Still be Relevant in 2020?
Quick Summary Ongoing relevance: Business cards are still widely used despite digital alternatives Digital tools: LinkedIn and QR codes provide…
Planning the Perfect Direct Mail Marketing Campaign During the Christmas Period
Quick Summary Campaign planning: Successful Christmas direct mail campaigns require early planning and clear objectives Audience targeting: Segmenting customer data…
Why Plastic Gift Cards Remain A Popular Christmas Gift
Quick Summary Easy gifting option: Plastic gift cards provide a simple solution when buyers are unsure what to purchase at…
Our Guide to Designing the Perfect Label for Your Brand
Quick Summary Purpose of a label: A strong label clearly communicates product identity and supports brand recognition Know your audience:…