We help UK businesses stand out with powerful direct mail marketing. From eye-catching designs to targeted delivery, our campaigns drive real engagement and results you can measure.
What Is Direct Mail Marketing?
Direct mail marketing involves sending printed materials directly to a targeted list of recipients via post. It allows businesses to deliver personalised communications, sales messages, or brand content in a physical format that customers can engage with at their own pace, in their own space.
Common formats include:
- Personalised sales letters and promotional offers
- Flyers, postcards and leaflets
- Product catalogues and brochures
- Event invitations and follow-up mailers
- Customer loyalty communications and seasonal greetings
At PSC Systems, we handle all aspects of these campaigns from start to finish, ensuring your direct mail is professionally printed, packed, and posted to the right audience at the right time.
Why Choose Direct Mail Marketing?
In a digital-heavy world, direct mail offers something that email and online ads can’t replicate, a physical, personalised experience that cuts through the noise and sticks in people’s minds. Here’s why businesses across the UK continue to invest in direct mail:
- Higher Engagement: Direct mail receives more attention and has a longer shelf life in the home or office than digital alternatives.
- Personalised Messaging: With data-driven targeting and variable printing, every piece can be customised for the recipient.
- Multi-Sensory Experience: Unlike email, physical mail creates a tactile experience, helping reinforce your message through sight and touch.
- Strong ROI: Direct mail delivers an average return of £3.22 for every £1 spent, making it one of the most cost-effective marketing channels available.
- Complements Digital Campaigns: Direct mail works well as part of an integrated strategy, for example, encouraging recipients to visit a landing page or scan a QR code.
What Our Direct Mail Marketing Service Includes
Our direct mail marketing service is built for flexibility and results. From creative planning to nationwide distribution, we offer a complete, end-to-end solution tailored to your business goals.
1. Strategy & Campaign Planning
We begin by understanding your objectives, target audience, and marketing goals. Whether you’re launching a one-off promotion or developing a regular customer communication stream, we work with you to shape an effective direct mail strategy that aligns with your wider marketing activity.
2. Design & Personalisation
Our in-house team can create impactful designs that reflect your brand and stand out on the doormat. We offer full personalisation using variable data printing — meaning each mailer can include the recipient’s name, a unique offer, or a personalised message, increasing the likelihood of engagement.
3. Print Production
PSC Systems handles all print work on-site at our facility. Whether you need high-volume runs or short bursts of activity, we offer a range of formats, paper stocks, and finishes to suit your requirements and budget. From full-colour flyers to folded mailers and stitched brochures, we ensure professional, high-quality print results every time.
4. Data Handling & Mailing Lists
We can work with your existing customer database or help you source GDPR-compliant mailing data for your campaign. Our data experts ensure lists are correctly formatted, deduplicated, and segmented to maximise delivery and response rates.
5. Mail Fulfilment & Distribution
Unlike agencies who outsource fulfilment, we manage the entire packing and mailing process in-house. That means we print, enclose, address, and post all materials from one location — giving you full visibility, lower costs, and quicker turnaround. We can dispatch thousands of items daily using Royal Mail and leading DSA providers, with tracked or economy options available.
6. Reporting & Campaign Review
After your campaign is dispatched, we can support you in reviewing performance and response rates. For digitally-linked campaigns using QR codes or personalised URLs, we’ll help you measure engagement and identify next steps.
Who We Work With
PSC Systems supports a wide range of organisations from SMES and local authorities to national retailers and education providers. Our direct mail marketing services are particularly useful for:
- Marketing managers looking for fast campaign rollouts
- Sales teams promoting time-sensitive offers
- Customer service departments issuing updates or loyalty content
- Charities and not-for-profits needing printed appeal letters
Why Work with PSC Systems?
We’re more than just a print and mail provider — we’re your strategic partner for effective direct mail campaigns. With decades of experience and full-service fulfilment capabilities under one roof, PSC Systems offers a reliable, scalable, and fully managed solution.
- End-to-end in-house service: No outsourcing — we print, pack, and post everything from our secure UK facility.
- Fully GDPR-compliant data processing: Your customer information is handled safely and securely at all times.
- Fast turnaround: We offer rapid production and dispatch, including same-day service for urgent campaigns.
- Cost-effective mailing: Benefit from postal discounts and our optimised fulfilment workflows.
Start Your Direct Mail Campaign Today
If you’re looking for a more personal and powerful way to reach your audience, get in touch with PSC Systems today. Whether you’re mailing 500 items or 50,000, we have the technology, experience, and team to deliver direct mail marketing that performs.
Call us on 0151 668 0764 or contact us online to request a free quote or campaign consultation.
Direct Mail Marketing FAQs
We've answered some of our most frequently asked questions about our direct mail marketing service...
What's the difference between direct mail marketing and digital marketing?
Direct mail provides a physical presence that digital channels can’t replicate. It often achieves higher engagement rates, as recipients are more likely to read and retain physical mail. In addition, direct mail can complement digital campaigns, reinforcing messages across multiple channels.
What businesses benefit the most from direct mail marketing?
Direct mail is a useful marketing tool for a wide variety of sectors, including hospitality, retail, real estate, healthcare and charity organisations. It can be most effective for local promotions and customer retention.
How should I personalise my direct mail marketing campaign?
Personalisation can range from addressing recipients by name to tailoring content based on past purchases or preferences. Utilising customer data allows for more relevant and engaging mailings, increasing the likelihood of a positive response.
How can I measure the success of my direct mail campaign?
Success can be tracked using unique promo codes, dedicated phone numbers, or through personalised website URLs. Monitoring these metrics helps assess response rates and return on investment (ROI).
How do I build or acquire a mailing list?
You can build a mailing list from existing customer data, ensuring compliance with data protection regulations. Alternatively, purchasing or renting lists that are GDPR compliant from reputable providers is an option
What formats are most effective for direct mail?
Effective formats include postcards, letters, brochures, and catalogues. The choice depends on your message, audience, and budget. Personalised and well-designed pieces tend to perform better.
How often should I send direct mail to my audience?
Frequency depends on your objectives and audience preferences. Regular, but not overwhelming, mailing campaigns, such as monthly newsletters or quarterly promotions, can keep your brand in the mind of the customer.
5 Stars
Our Google Reviews
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Graham RobertsGreat friendly service from Steve Gadsby. Artwork submission, confirmation and collection done within 48 hrs. PSC are highly recommended. Kind regards, Graham Roberts
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John GrahamAn excellent and fast service from PSC. Steve fully understood my requirements, and kept me in the loop all the way. The end products were excellent
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Matt DewsTop notch service - The plastic cards we order in bulk from PSC systems have a great finish and look very smart. The whole process is very fluid and well rehersed. The proofs are sent very quickly, a day at most, after the general enquiry and delivery is consistently on time too. Could not recommend more.
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A AhmedGreat service from Steve, last minute order completed in a few hours!
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Kyle GrahamExcellent and adaptable service, with a very quick turnaround. Delighted with both the professionalism and the end result.
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